Welcome

Choosing the right real estate agent for your specific needs shouldn’t be guesswork, or rely on a hunch. If you’ve ever asked “how do I choose the right real estate agent?” you’ve come to the right place. Many consumers have a bad agent story, and our mission is to help you to never experience anything but a competent professional to represent your best interests. Choosing an agent is a rare occurrence and the financial and other stakes are high. The fact is that most people don’t hire in their day to day life, and there are few resources out there for guidance that aren’t self-serving. The advice and assistance of a broker who hires agents for a living can make a huge positive difference in your outcome. Broker Guidance was conceived to assist consumers in choosing the right real estate professional to represent them in what is typically the largest financial event of most peoples’ lives. The principal, J. Philip Faranda, has participated in thousands of hiring decisions, both on behalf of consumers and for his brokerage. Choosing the right agent is crucial in a transaction of the magnitude of real estate. Local expertise, specializations in the specific needs of the consumer, experience and dozens of other factors are considered in our advice. The service is free to the consumer; Our compensation is from a nominal referral fee paid by the referred broker, and what’s most important, if the referred agent does not produce a result, we are not paid. We have a vested interest in your success. We won’t just give you a name. We’ll supply you with interview questions, what’s important for your specific needs, and what might be a counter intuitive red herring to not emphasize. For example, if you are selling your home because of a divorce, hiring an agent who specializes in matrimonial sales is far superior to simply possessing local knowledge or has a fat resume in your local neighborhood. WE find and vet the agents. WE get you in touch and help arrange the interview WE hold them accountable And if they don’t deliver, we don’t earn a dime. Your success is our success. For that reason, our track record is outstanding. Simply contact us with your particulars, which are held in strict confidence, and we’ll begin the process of assisting and guiding you in making the right hiring decision.