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Broker Guidance

Buying or selling real estate is among the most expensive financial events of most people's lives. Choosing the right agent is crucial, and most consumers don't know where to start. Why not have a broker who hires agents for a living help you choose the right professional? Broker Guidance solves this age old issue of consumers not having the tools or data to sift through the claims and marketing to hire the right agent for their specific needs. With BG, you get the help of a broker who hires agents for living, right in your corner! Best of all, there is no out of pocket charge to you. Real estate transactions are infrequent, stressful,  complex, and expensive. Having a neutral, expert third party assist you in hiring your advocate can make a huge difference in your experience, wallet, and most importantly, successful outcome.

AboutJ. Philip Faranda

First Licensed in 1996, J. Philip Faranda gained extensive experience as a real estate agent at a small independent firm in Rochester, NY. After relocating back home to Westchester County, NY, he gained several years of experience as a real estate investor and loan officer for several mortgage companies before Launching J. Philip Real Estate in June of 2005.Despite the Great Recession and ensuing housing crash, Phil built his firm into Westchester and Putnam’s number one selling independent firm by unit since 2016, a market powerhouse of three offices and close to 100 agents. He has hired hundreds of agents over the years and fired his share of licensees as well. The author of several blogs and a columnist for the industry news source of record, Inman News, Phil has spoken on the national stage, appearing on ABC World News, The NY Times, Time Online, The Wall Street Journal, and…

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How it Works

If you agree that the agent you hire is important, then get help hiring your agent from a broker who hires agents for a living! Broker Guidance was conceived because over the years our principal had found too many consumers who were the victims of non brokered or under brokered transactions. In virtually all cases, their trouble was rooted in their choice of professional, or their choice to go it alone and not hire a professional. Broker Guidance solves the problem. Simply contact us with the details of your prospective transaction (buying your first home, selling in a divorce, you name it) and we will use our industry knowledge to help you find the agent that specializes in your needs. Once we understand your needs, we vet the best matching agents for your situation, we interview them, check references, and verify past results. Once you hire the agent we recommend, we monitor their activity and hold them accountable. Your success is our success; if they don't produce a successful outcome we don't make a dime. There are no out of pocket fees to you! We charge the referred agent a transparent and typical referral fee which is common in the industry for decades. This is the ultimate win/win. You get professional assistance in choosing your agent, and pay us no out of pocket fees. Best of all, you enjoy the peace of mind that comes with knowing that you have an experience professional assisting you in what is often one of the most important business decisions of your life; hiring the right agent.

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